The ads our first vendor was creating didn't target the right audience with the right message at the right time. The other problem was that the ads didn't send people to landing pages tailored to that specific audience's needs. All we did was spend dollars on a campaign that went nowhere.
Now, we're seeing a 114% average increase in job estimate requests that's keeping our people busy! We're particularly pleased with the social media strategy. On Facebook, we're reaching almost 40,000 local people each month who interested in home improvement. That's just phenomenal in my book."